Social Customer Service At Its Best: Honda Responds To Tweets With Real-Time Vines

As part of a new ad campaign to promote Honda’s summer clearance sales event, the auto company is responding to customer tweets with real-time Vine videos.

Anyone who tweets to @Honda using the hashtag #wantnewcar, a push encouraging customers to swap their old cars for new Hondas, will get a custom Vine video in response.

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