It took a while before I became a convert, but I’m a huge fan of ÃœberTwitter. It’s fast, easy to use and packed full of features, and in my opinion it’s far and away the best Twitter application available for Blackberry handsets.
The ÃœberTwitter software regularly updates and they’ve had problems in the past with their advertising model. Sure, everybody wants to make money, but there’s a right way to do things.
And a very wrong way. Yesterday, for example, I noticed that God was trying to reach out to me within my tweets.
At first, I wondered if it was just me, so I put a shout out to my network. Fortunately, it transpired that I wasn’t being singled out for my sins. Moreover, it seems many are unhappy with ÃœberTwitter’s holy campaign.
The adverts link to Four Steps To God, a mobile-focused website that delivers you a generic prayer. Say the prayer, click to receive more information, and you too can become a follower of Jesus. The program is powered by Global Media Outreach, a global ministry whose mission is ‘reaching the world for Christ through the internet’.
It’s all very… tacky. And, to be honest, a little offensive. I’m not a religious person, and I’m not about to become one because of a by-the-numbers prayer that’s delivered to me via a mobile handset. And if was a Christian, I’m not sure how I’d feel about my faith being repackaged into a trite, one-page, please-all religious message. Which was then exchanged for money.
Moreover, as always with these things, if the Church of Satan was reaching out to us via Twitter, or Scientology, or – God forbid – atheists, there would quite literally be hell to pay. One rule for one, one rule for everybody else.
ÃœberTwitter is a great product but this strikes me as a strange business decision. The holy tweets are regular enough in my timeline to be a problem. It makes me want to go back to Dabr. And it reminds us why advertisements within Twitter are always going to be a cause for concern – particularly when they come with an agenda.