67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

Did you know that the primary goal for 62 percent of marketers this holiday season is driving sales and extending brand reach?

19 percent want to generate qualified leads, and 13 percent cite driving traffic to their website as their top priority.

When you consider that $602 billion was spent on holiday spending in 2013 – and that figure is expected to rise by 8 percent this year – it’s no wonder that social has become so important to so many brands.