Facebook Adds Holiday Shopping Season Ad-Targeting Segment

By David Cohen Comment

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Facebook users who consistently engage with content related to the holiday shopping season may soon see that reflected in the ads they are served by the social network.

A new ad-targeting segment will enable brands to reach users who are “highly engaged” with content related to the holiday shopping season, Black Friday and Cyber Monday.

Facebook said the segment will run from Thanksgiving through New Year’s Day, giving brands a way “to reach the most engaged and scaled audience related to the season, such as holiday planning and retail-related activity.”

Advertisers: Do you believe this new ad-targeting segment will be useful?

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Images courtesy of Shutterstock.

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