Today we are excited to announce the launch of Inside Facebook en Español, the world’s first blog dedicated to serving Facebook brand marketers, advertisers, and Facebook Platform application developers in Spanish.
For Spanish and Latin American brand marketers, advertisers, and application developers, Facebook and the Facebook Platform offer unprecedented opportunity to engage users in their authentic social environment online. Facebook saw tremendous growth throughout South America, Europe, and Latin American markets in North America throughout the last year. Like the original Inside Facebook, Inside Facebook en Español will track all the latest developments on Facebook and the Facebook Platform to keep you informed. And in addition to all the stories you see here on Inside Facebook, Inside Facebook en Español will provide additional coverage of Facebook developments happening in Spanish speaking markets.
For those interested in jump starting their understanding of the Facebook marketing landscape, last month we released La Biblia del Mercadeo en Facebook: La guía para mercadear su marca, compañía, producto o servicio en Facebook, the definitive Facebook marketing guide for brand marketers, guerilla marketers, and application developers. It details dozens of tactics used by leading marketers inside Facebook, and is a great way to both learn the wide variety of ways marketers can engage Facebook users, and benchmark your marketing strategies and tactics. (The English version is available here.)
We’re very excited to have Luis Alberto Del Castillo, founder of leading Latin American social media agency eSocial Marketing, on board as lead translator and writer at Inside Facebook en Español. Luis brings a wealth of experience in the Latin American social media market to the table. eSocial works with many traditional and digital agencies like Leo Burnett and DDB, and has served clients like Nestlé, Nokia, and Telmex across multiple South American and Central American markets. Luis is also the lead translator of La Biblia del Mercadeo en Facebook.
Inside Facebook en Español is very excited to work and partner with more Spanish and Latin American social media agencies and developers. If you’re working in the space, please email us at mail AT insidefacebook.com and introduce yourself!
“Saludos” to the year ahead!