Hockey Night in Canada Shoots and Scores with Social Media

If you’re Canadian, you know the tune better than the national anthem, you idolize Don Cherry, and you would never feel weird staying you stayed in on a Saturday to watch it. Hockey Night in Canada is as much a part of Canada’s past as maple syrup, but with a new social media strategy, Canada’s favourite television program is moving swiftly into the future.

If you’re Canadian, you know the tune better than the national anthem, you idolize Don Cherry, and you would never feel weird staying you stayed in on a Saturday to watch it. Hockey Night in Canada is as much a part of Canada’s past as maple syrup, but with a new social media strategy, Canada’s favourite television program is moving swiftly into the future.

For non-Canadian readers, Hockey Night in Canada is television program broadcast on The Canadian Broadcasting Corporation.

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