H&M Offers Virtual Goods Within Location-Based Game MyTown

Social iPhone game MyTown will now allow players to “check-in” to real-life stores and key areas near H&M stores to gain virtual clothing items and points. The game is a location-based style augmented reality game, where players are able to accumulate points by visiting real world locations with their iPhone and registering that they have visited. H&M, in partnership with appssavvy and MediaCom, have jumped on board to not only reward players who enter H&M, but to incentivize players who are near H&M by giving them special “Blue” clothing items as they approach the store.