The Hispanic Youth Awards, July 18, To Be Deeply Integrated With Twitter

The Hispanic Youth Awards, set to air on Univision this Thursday, July 18 at 7 p.m. EST, will incorporate Twitter in multiple ways.

A breakdown of the awards show’s major social TV push, below.

  • Real-time hashtag voting: Fans can use hashtag #MejorVestido along with any celebrity’s name to cast a vote for best-dressed of the evening. Then during the main telecast, one female and one male will be crowned the winners and receive an award on-stage.
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