Hipstamatic Brings its Original Film Filters to its New Video App

Before Instagram, Hipstamatic was selling its square photo filter app to any analog lovers with a smartphone. Now, the company is bringing its filters and square cropping to motion pictures in the form of Cinamatic. Each video recording can be as short as three seconds or as long as fifteen. Once you’ve added your favorite film-like filters, you can share it to Vine, Facebook, Instagram, in an email, or as part of a message on your phone.