How Not To Get Your Hashtag Hijacked (Like McDonald's Did) [INFOGRAPHIC]
Have you heard of hashtag hijacking? It’s not a fun experience, especially if you’ve spent thousands promoting a hashtag only to have it take over and its meaning changed from the one you originally intended.
McDonald’s is possibly the most visible company to have its hashtags hijacked, with giddy Twitter users twisting the intended meanings into ironic, sarcastic and sometimes spiteful tweets.
This infographic comes to us from MoreDigital, and explores the tailspin McDonald’s experienced during its latest hashtag campaign.
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