Heyzap Extends Payment Platform
Not long ago, San Francisco startup Heyzap released a casual game widget platform that allowed website owners to easily incorporate casual Flash games. The idea was to assist in game distribution and generate revenue through in-game advertisements and virtual goods. Now, Heyzap is adding a new payout system that will offer publishers the opportunity to receive 15% of all proceeds generated.
The Heyzap platform is currently used by around 35,000 publishers with the original goal being to increase engagement levels.
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