Heinz, Nokia Not Fans Of Facebook Storefront
People are doing just about everything nowadays through Facebook — except buying ketchup. Heinz has not been seeing the results it has hoped for through Facebook's storefront, and a marketing director spoke recently at a conference in London about how it's tough to sell through Facebook.
People are doing just about everything nowadays through Facebook — except buying ketchup. Heinz has not been seeing the results it has hoped for through Facebook’s storefront, and a marketing director spoke recently at a conference in London about how it’s tough to sell through Facebook.
Heinz originally wanted to sell 1 million personalized bottles of its limited-edition balsamic vinegar ketchup through Facebook, but it agreed to get that figure down to 5,000 in order to build social media excitement (and to keep its grocery retailers happy).
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