Heineken Helps Urban Explorers Discover Which Night Spots Are Trending On Twitter

Tired of going to the same corner pub every weekend? Heineken has the answer for your nighttime doldrums: discover new spots to hang out with the gang by uncovering what’s trending on Twitter.

MarketingWeek reports that Heineken, in an effort to reach “contemporary men in 100 countries worldwide”, launched its @wherenext service mid-July.

Intrepid late-night party-goers are encouraged to tweet “@wherenext” and their location (for example: “@wherenext New York City”), and the service will make suggestions about their city’s hottest night spots based on tweets, check-ins and pictures pulled from Twitter, Foursquare and Instagram.

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