Hearst Magazines Creates Post of Ad Director, Tablet Media, Fills It with Town & Country's Avi Zimak
Hearst Magazines named Avi Zimak to the newly created post of advertising director, tablet media, where he will serve as the liaison between the advertising community and the mobile and tablet versions of Hearst’s brands, including apps for the iPhone, iPad and other devices.
His new responsibilities also include overseeing sales and marketing activities for new Hearst Magazines initiative The App Lab, which will launch in October and provide educational sessions on topics including emerging mobile content, apps and platforms, as well as new ad formats and consumer insights.
Zimak
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in