Hearst Magazines' Michael A. Clinton Talks Tablet, Avi Zimak's New Post
Hearst Magazines president and marketing and publishing director Michael A. Clinton spoke with AdAge.com regarding Monday’s announcement that Avi Zimak had been named to the newly created post of advertising director, tablet media, saying:
There’s a lot of interest from advertisers and agencies about what they can do on iPad and tablet editions. It’s an emerging business, obviously, so there are a lot of unknowns. So his job will be to keep the internal world and the external world up to speed on what’s happening on the advertising side of tablets.
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