Have Critics of Yahoo's Marissa Mayer Changed Their Tune or Just Reduced the Volume? [Study]

Yahoo CEO Marissa Mayer sparked debate among remote workers worldwide when she introduced a new telecommuting policy in February that sent many of her own employees back to the office. After a period of silence, Mayer defended her decision, adding that it "was wrongly perceived as an industry narrative." Wrong or not, she had the public's attention. This analysis of public sentiment by social media management company SDL shows that while people's perceptions of Mayer improved when she extended maternity leave for new mothers and added some perks for fathers and adoptive parents, their interest in the story waned overall.