When Bad Hashtags Happen To Good People (Or, Why Can't We Opt Out Of Memes?)
Hashtags aren’t for everybody. Lots of people don’t like to participate in memes, and even those that do rarely want to take part in every single thing that’s currently trending on Twitter.
The problem is that when a hashtag gets really popular it can overwhelm your stream, and quickly become irritating. Which makes Twitter irritating. This is especially infuriating when it’s something that’s popular just within your network – for example, a conference or television event in which you have no interest.
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