Twitter has been made infamous in the mainstream media as a vehicle for celebrities to air their grievances, start a scandal and lose their cool. However, that was so 2009 – a new infographic suggests that “entertainment” has been usurped by “hashtags” as the most popular trending topic of 2010.
Brought to our attention by Holy Kaw and Social Media Today, the below infographics show two completely different Twitters, only a year apart. Created by What the Trend – the Twitter trend tracking company that monitors every single trending topic on Twitter – they reveal a shift in what’s important to Twitter users.
Take a look at the 2009 and 2010 Top Twitter Trend Categories infographics, below:
At first glance, you’ll notice the “Entertainment” category – which went from 38% of all trending topics in 2009 to 28% in 2010 – lost a big chunk of the pie. And taking its place? Hashtags. These now-ubiquitous Twitter tags are the most-tweeted trending topic category of 2010, making up 40% of all trending topics.
Hashtags are a varied bunch, so it’s tough to determine from these charts just what people were talking about exactly. However, if you’ve spent any time on Twitter lately, you will have probably noticed that hashtags are usually those irreverent “#whatwouldyoudowithamilliondollars” type of tags.
It’s refreshing to see that entertainment, including celebrity culture, is becoming a more minor part of Twitter. And there’s nothing better to rise up in its place than a Twitter-specific trend, which shows that those who are using the service regularly are developing in sophistication and maximizing all the tools it offers.