Facebook said in announcing the addition of hashtags that the new feature marks just the first step toward making it easier for users to discover conversations on the social network about public events, people, and other topics.
Starting Wednesday, hashtags on Facebook will be clickable — much like those on Twitter, Instagram, Tumblr, and Pinterest — and clicking on them will bring users to feeds of related posts by other users and pages. Users will be able to search for hashtags via Facebook’s search bar, click on hashtags that were shared from other sources, and compose their own posts directly via hashtag feeds and search results.
Facebook said in announcing the feature:
During primetime television alone, there are between 88 million and 100 million Americans engaged on Facebook — roughly a Super Bowl-sized audience every single night. The recent “Red Wedding” episode of “Game of Thrones” received more than 1.5 million mentions on Facebook, representing a significant portion of the 5.2 million people who watched the show. And this year’s Oscars buzz reached an all-time high on Facebook with more than 66.5 million interactions, including likes, comments, and posts.
To date, there has not been a simple way to see the larger view of what’s happening or what people are talking about.
To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook.
Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and pages are saying about that event or topic.
Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations. We’ll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world’s conversations.
Readers: Are you excited about Facebook’s addition of hashtags?