Hashtags are everywhere. In just a few years they’ve been heavily incorporated into network TV shows, commercials, movie promotions, magazine ads and, amazingly enough, for many folks they’re even part of their everyday vernacular (albeit usually with a touch of irony).
Who knew? Well, Twitter certainly didn’t – the hashtag originated on IRC and was pushed on to Twitter by its users, not the company itself – but they’ve been quick to capitalise, and mastering the hashtag is now an essential part of every digital marketing campaign.
This infographic from The Huffington Post outlines the basics and best practices for optimum hashtag use.