In the interest of strengthening its mobile gaming offerings, Hasbro has purchased a majority stake in Backflip Studios, best known for games such as Paper Toss, DragonVale and NinJump.
As announced on its blog, Backflip Studios will remain based in Boulder, CO and will continue to be run by its current management team. It will continue to operate normally, supporting its current IP as well as developing new titles for the future. The studio will also have the opportunity to use Hasbro’s robust brand catalog of board games and toys.
Hasbro has paid $112 million in cash transactions for 70 percent of the company.
This is an interesting move for Hasbro. With so many recognizable brands under its umbrella, the company has already outsourced social game development to a wide array of studios. Just last week, the company signed a deal with EA to develop games for the next four years. The company is also working with Mobage for some of its current releases and have a couple of titles in development with DeNA.
The acquisition of an independent studio has raised Hasbro’s stake in social gaming. While it’s likely we will see DragonVale toys and Paper Toss games in the future, it will be interesting to see how this affects social gaming developments for the company.