Has the Hype Died Down for Widgets?
Yesterday Google announced that OpenSocial now reaches 350 million users, suggesting that the competition is still on to become the largest social platform. The competition may be slowing though as Stefanie Olsen suggested this morning. Rather than a large influx of new competitors, the “buzz has turned to a worrisome hush” and venture capital funds are drying up.
I’m not so sure that the lack of venture funding for Facebook application companies is big news. Technically social applications are not the same as widgets but that doesn’t really matter to marketers who are spending money in the space because they don’t know what any of this means.
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