Has Mobile Friendliness Increased Since the 'Mobilegeddon?'
Are companies more mobile friendly since Google made changes to its algorithm? Moovweb released new findings last week on the effect of "Mobilegeddon."
Are companies more mobile friendly since Google made changes to its algorithm? Moovweb released new findings last week on the effect of “Mobilegeddon.”
Moovweb’s analysis found an 83 percent increase in mobile friendliness between Q1 and Q2. However, only 33 percent of those sites moved beyond just mobile-friendliness to offer fully optimized mobile experiences. It also found most companies are stopping at qualifying as “mobile friendly” and not optimizing further (including improved speed and usability).
Haresh Kumar, vice president of marketing at Moovweb said:
This report exposes the gap that persists between being mobile-friendly and mobile optimized.
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