"Happiness Is" -- Coke Joins Tumblr
Tumblr is known for jaw-dropping visuals and hyper-focused topics, which is why brands have to think outside the advertising box to have a blog that fans will care about. Coca-Cola’s new Tumblr page features one of the great designs of the last century: the classic Coca-Cola bottle.
The “Happiness Is -” blog is filled with Coke-inspired musings on the true meaning of happiness, like “cool pants and even cooler friends.” It’s a new spin on Coke’s 2009 Open Happiness ad campaign, which went from television to YouTube with the Open
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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