Gym Chains Use Facebook to Capitalize on New Year’s Resolutions
As 2010 gets underway, so does the pursuit of perhaps the most popular New Year’s resolution of all: to get in shape. Consequently, several major gym chains have seen an uptick in traffic to their Facebook pages this month, so we figured it would be a good time to look at a few of them and see the strategies they’re employing to capitalize on that traffic.
The four gym pages reviewed — Gold’s Gym, Bally Total Fitness, 24
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