Gyft Takes The Taboo Out Of Regifting, Through Facebook

One of the biggest social commerce trends on Facebook — especially leading up to the holidays — is gifting, including through the use of gift cards. Mobile application Gyft takes those plastic gift cards and allows users to scan them and send them to Facebook friends through their smartphones.

One of the biggest social commerce trends on Facebook — especially leading up to the holidays — is gifting, including through the use of gift cards. Mobile application Gyft takes those plastic gift cards and allows users to scan them and send them to Facebook friends through their smartphones.

Gyft, a mobile iOS app, launched in September at the TechCrunch Disrupt event in San Francisco and has already seen great success. The company notes that in its first month, $1 million worth of gift cards were uploaded, with more likely to come as Christmas draws near.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in