Latin America is a stronghold for WhatsApp, while North America presents a weak spot, but the biggest opportunity for the Facebook-owned messaging application may be in Asia.
WhatsApp has already made substantial progress in Latin America and the Middle East, where around two-thirds of internet users are now WhatsApping. In contrast, North America has always been a problem for WhatsApp, with Facebook Messenger being the dominant messaging service.
But it’s in Asia where WhatsApp’s free model could bring the biggest increases. Leaving aside China, where WeChat is in total control, WhatsApp can claim 35 percent usage rates across the rest of the region – a decent figure, certainly, but one that shows how much room there is for further expansion.