REPORT: Teens Are Bored with Facebook

By David Cohen 

BoredTeenageGirlLaptop650Research from GlobalWebIndex revealed Tuesday found that the number of teen Facebook users was not decreasing, but the frequency of their visits was. Wednesday, GWI explained why: boredom.

According to GWI:

  • 45 percent of teens are less interested in Facebook than they used to be.
  • 37 percent said they were bored with Facebook.
  • 18 percent said Facebook is no longer as cool as it once was.
  • Nearly three out of 10 teen respondents said they don’t believe Facebook is secure or private enough.

GWI wrote:

Perhaps most significantly of all, teens under-index on saying that they’re spending less time on social networks generally but then over-index on almost all of the specific anti-Facebook options. Put simply, teens are less likely than others to be moving away from social networks as a genre but more likely than other audiences to be moving away from Facebook in particular. 10 years ago, Facebook was the site that any teen wanted to be on; now, Facebook has become the opposite — it’s lost a serious part of its appeal among this key demographic.

Readers: What do you think of GWI’s findings?


Image of bored teen courtesy of Shutterstock.