More Than Half of Instagram Users Follow Brands (Infographic)

By David Cohen Comment


Still wondering if brands will be able to carve a niche on Instagram? Wonder no more.

GlobalWebIndex found that 53 percent of Instagram users follow their favorite brands on the photo- and video-sharing network.

In addition, 44 percent of Instagram users conduct brand research on the network.

GWI said in an email to SocialTimes:

With about 70 percent of Instagrammers being under 35, the photo-sharing site has a younger audience than any of the other major networks. What’s more, over 60 percent are logging in daily, giving Instagram better engagement figures than any network except for Facebook.

But it’s not just their age and visit frequency that is important here, it’s also their tendency to interact with brands that has catapulted Instagram to the attention of marketers. For a start, just over one-half of them say they follow their favorite brands via social networks–a figure which is almost 10 points ahead of the equivalent metric among Facebookers.

Of all the major networks tracked in our chart, Instagrammers are also the most likely to view social networks as a place to research brands and products. Little wonder that Instagram has been shouting so much about its advertising credentials, then.

Readers: What did you think of GWI’s findings?