What Are Facebook Messenger Users Doing, Besides Sending Messages? (Infographic)

It’s no surprise that the most popular action taken by users of Facebook’s Messenger application is sending messages, but what else are they doing with the app?

It’s no surprise that the most popular action taken by users of Facebook’s Messenger application is sending messages, but what else are they doing with the app?

According to GlobalWebIndex, the most popular actions by Messenger users are:

  1. Sent a message, 90 percent
  2. Sent a photo, 48 percent
  3. Sent a sticker, 35 percent
  4. Used Messenger.com on a PC or laptop, 22 percent
  5. Sent a video, 21 percent
  6. Made a video call, 18 percent
  7. Sent a voice recording, 15 percent
  8. Received a message from a brand or company, 15 percent

GWI said in an email to SocialTimes:

While receiving a message from a brand or company features at the bottom of our list (15 percent), it underlines the future direction of Messenger.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in