Guest Post: One of Facebook's Most Underestimated Advertising Tools

This is a guest post by Mario Zelaya, Managing Director at Majestic Media, a Facebook Preferred Marketing Developer & digital marketing agency, specializing in custom apps and promotions for web and mobile.

Facebook has been vigilant in its effort to improve adverting options on the Facebook Platform. They’ve been very smart and creative about the options now available to marketers. Sadly, few marketers know or see the full power of the features available to them.

Our duty as a Facebook Preferred Marketing Developer is to share our knowledge and expertise, namely about one of the most underestimated and powerful marketing tools available on the Facebook Platform: Partner Categories.

Partner Categories builds on top of Custom Audiences, launched back in the fall of 2012.

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