Guest Post: King.com’s move to pull ads more about user experience and less about the effectiveness of in-game advertising

King’s decision to pull all its in-game advertising from mobile, web and tablet shouldn’t be seen as a judgement on the effectiveness of advertising, but rather as a decision to put the user experience ahead of advertising revenue. With the rise of freemium and paymium apps, we’ve seen rapid growth of in-app advertising both as a key discovery channel and way to drive installs. In addition to this, it signifies advertising as an earner in its own right for any publisher with a big installed base.

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