Guest Post: Facebook Custom Audience Targeting Top 3 Concerns Put to Rest

This is a guest post by SocialCode CEO Laura O’Shaughnessy. SocialCode is a digital agency and Washington Post Co. subsidiary that focuses on social media marketing and advertising.

One of the most high-potential advertising features on social media is Facebook’s Custom Audiences. Over the past three years, advertising capabilities have skyrocketed on social media platforms – specifically, the ability to deploy very targeted ads to drive response. For example, Twitter rolled out targeted Tweets this summer, a capability that allows the targeting of promoted tweets to followers by geo location and device.

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