GrubHub Uses Logging Apps and GPS to Let Users Track Delivery Orders

By Cameron Scott 

GrubHub, a Web and mobile-app service that enables users to place delivery and pick-up orders at more than 15,000 restaurants in the United States, rolled out a feature today that allows users to monitor the status of their order as it’s made and delivered.

The feature, Track Your Grub, allows users to use GPS to monitor their order as it approaches their location. Track Your Grub draws on existing technologies that let restaurant staff log when they receive and begin working on an order and delivery drivers log when they head out to deliver the order.

The restaurant check-in, OrderHub, launched in May. GrubHub provides hardware for restaurants to use. The driver check-in, DeliveryHub, launched in early October but had not been previously announced. Drivers must use their own smartphones to run the free app.

“The number one inquiry our customer service team receives is ‘Where is my food?’ Track Your Grub helps alleviate this anxiety,” said spokesperson Abby Hunt.

Mapping is currently only available in a handful of restaurants in New York and Chicago, because it requires the integration of OrderHub and DeliveryHub, but GrubHub expects more restaurants to participate.

“All of these features provide the sort of visibility that’s never been available when ordering takeout,” the company said in a short video demo of the features.