Growth Hacking: How YesGraph Got Its First 1000 Users

Scaling a startup is hard work, but it shouldn't be a mystery as to how to do it. Today, YesGraph's Ivan Kirigin stops by SocialTimes to tell us how he did it.

(This post was written by Ivan Kirigin and originally ran on YesGraph’s team blog. The post is being shared here with Ivan’s permission. What’s YesGraph? YesGraph helps scale referral recruiting. For more information, visit YesGraph.com)

When you’re building a new kind of product, your focus should be on driving engagement, not scale. Do people understand your product? Are they actively using it? How often do they come back? Answering these questions is more important than user acquisition at the start because if your product isn’t engaging, that attention is wasted.

But there is another side to this story.

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