Groupon Super Bowl Ads: Fun or Flop?
During one of the Super Bowl’s many commercial breaks on Sunday, viewers were treated to a string of controversial ads from Groupon, the two-year-old group buying startup that has been raking in cash from investors (and customers).
Groupon brought in This is Spinal Tap director Christopher Guest to direct four spots that juxtaposed celebrities and socially or environmentally conscious causes against tangentially related cut-rate deals that can be found on Groupon. In one spot, Elizabeth Hurley addressed the issue of the destruction of the Brazilian rainforests, and then began hawking 50% of Brazilian waxes.
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