Groupon Pushes Into Local Search With Updated Mobile Apps

Groupon today launched updates to its iOS and Android mobile apps that put local search front and center.

Groupon today launched updates to its iOS and Android mobile apps that put local search front and center.

“Search is a critical part of Groupon’s product strategy. Most Groupon merchants now make their deals available on an ongoing basis, and search allows customers to find only the deals most relevant to them in this expanded marketplace,” the company said in a press release.

The updated apps include a magnifying glass icon that allows customers to search from anywhere in the app.

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