Groupon today launched Reserve, a platform that allows users to get discounts at upscale restaurants by booking at off-peak times.
The feature, which is live in 10 major U.S. metropolitan markets, puts Groupon into indirect competition with OpenTable. The discount reservations engine will soon expand to include discounts at other upscale venues, including spas, salons, hotels and entertainment brands, Groupon said.
The feature reveals Groupon’s integration of Savored.com, which it acquired in September of last year. The booking system integrates directly with participating restaurants’ software, so diners don’t need to present a coupon. The system allows restaurants to calibrate the discounts they offer, as a percentage of the total bill, based on how full they are at the time.
“Whether it’s because of a slow night or a last minute no-show, even the best restaurants have empty tables. Reserve provides these businesses with a yield management solution to bring customers through their doors at the times they need them the most,” Groupon’s acting CEO Eric Lefkofsky said in a statement.
Previously, Savored’s offerings were available only at Savored.com.
Users in New York, San Francisco, Los Angeles, Miami, Philadelphia, Atlanta, Boston, Chicago, Denver, and Washington, D.C., will see the Reserve offerings on Groupon.com.