Groupon Will Be More Focused on Local Businesses, Lefkofsky Promises
In his first call as acting co-CEO, Eric Lefkofsky promised the company would be more focused, emphasizing its ability to deliver local business deals in a variety of markets.
In his first call as acting co-CEO, Eric Lefkofsky promised the company would be more focused, emphasizing its ability to deliver local business deals in a variety of markets.
“At times as an organization, we’ve spread ourselves too thin,” he said, reflecting on Groupon’s initial horizontal expansion beyond daily deals.
Groupon reported consolidated revenue of $601 million in the first quarter of 2013, up 7 percent over the first quarter of last year.
Although it reported a net loss of $3.2
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in