Report: Gap Deal Causes 37% and 51% Traffic Increase For Groupon.com

It was hard to avoid the buzz on August 19th, when Groupon offered a national deal with The Gap which offered purchasers $50 in merchandise for $25, a 50% savings. Social Times’ analysis was that the promotion was a clear win for Groupon; assessing how well The Gap fared requires a more long-term view. Hot off the spreadsheets of Experian Hitwise are some statistics that quantify some of the deal’s social media activity. After the jump, what we learned.