Consumer Reaction To Gap Deal Represented A "Spike" In Positive Opinion About GroupOn
We were surprised by the viral nature and massive revenue by the August 19th Groupon/Gap promotion which generated up to $11 million in sales – and we’ve been exploring the results ever since it happened. Previously, we looked at data on web traffic provided by Experian Hitwise and Alterian offered Social Times exclusive insights into participants in and distribution of conversations about the deal across web platforms.
At the request of Social Times, NetBase used its ConsumerBase analysis tool to look at consumer sentiment related to Groupon before, during and after the Gap deal.
NetBase concluded that the chatter surrounding the promotion represented a “spike” in a year-long trend of positive feelings and opinions about Groupon.
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