Groupon and LivingSocial 'Sit as Gorillas Among Ants'
The interest in these two social shopping platforms is obviously led by the tech boom created by Facebook, LinkedIn, Zynga, Twitter and others indicating their interest in going public. What separates Groupon and LivingSocial from the other daily deal markers is their aggressive advertising for new customers according to comScore. The theory is grab the new market now before it is all gobbled up by competitors.
Groupon and LivingSocial are predominately the leaders in the daily deal market according to comScore. In 2010, Groupon was reportedly worth $1.5 billion, and months later turned down a $6 billion buyout from Google. With the recent IPO filing with SEC, the social shopping platform value could increase up to $20 billion. LivingSocial appears to be in the same light with its valuation doubling as high as $3 billion and gaining Amazon’s support as a strategic investor.
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