Ad Giant GroupM Taps Facebook, Social Ad Provider Buddy Media’s BuyBuddy Platform

By David Cohen 

Facebook and social ad-management software provider Buddy Media reeled in a big fish, as advertising agency giant GroupM announced that it will use brand-management platform BuyBuddy as its preferred social ad management partner.

Agencies under the GroupM umbrella include Maxus, MEC, MediaCom, Mindshare, and M80, and the company as a whole spent $200 million on Facebook advertising in 2011.

GroupM Interaction Worldwide Chief Executive Officer Rob Norman said:

After extensive evaluation of the marketplace, GroupM is excited to deploy Buddy Media’s social ad software to all of our agencies. Social media success is of critical importance to our clients, and Buddy Media is the proven self-serve solution in market that has a focus on empowering agencies and being a true partner. We will continue to work with other partners but believe this consolidation will offer our clients and teams the opportunity to develop consistent high performance in a rapidly developing market.

Buddy Media Founder and Chief Executive Officer Michael Lazerow added:

We are proud that GroupM has chosen Buddy Media as its preferred social ad partner. Our self-serve social ad buying technology will make it easy for any GroupM agency to effectively scale and measure social spend for their clients.