Ad Giant GroupM Taps Facebook, Social Ad Provider Buddy Media’s BuyBuddy Platform
Facebook and social ad-management software provider Buddy Media reeled in a big fish, as advertising agency giant GroupM announced that it will use brand-management platform BuyBuddy as its preferred social ad management partner.
Facebook and social ad-management software provider Buddy Media reeled in a big fish, as advertising agency giant GroupM announced that it will use brand-management platform BuyBuddy as its preferred social ad management partner.
Agencies under the GroupM umbrella include Maxus, MEC, MediaCom, Mindshare, and M80, and the company as a whole spent $200 million on Facebook advertising in 2011.
GroupM Interaction Worldwide Chief Executive Officer Rob Norman said:
After extensive evaluation of the marketplace, GroupM is excited to deploy Buddy Media’s social ad software to all of our agencies.
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