Some 98,423 people have clicked on a Greenpeace Facebook page called Unfriend Coal that asks people to copy the organization’s graphic — “Will Facebook pledge to go green by earth day?” — and upload it as a profile photo, then tag friends in the image. Along with that, the group wants its fans to posta a status update that says, “I want Facebook to @Unfriend Coal http://facebook.com/unfriendcoal”
Meanwhile, the organization’s blog states that 600,000 people have joined in the call to get the social network to switch to renewable energy sources to power the company’s data centers, a campaign that began in February 2010.
When Greenpeace first started campaigning, the organization created a page called We want facebook to use 100% renewable energy; it has since become a group, now 302,079 members strong.
Greenpeace has begun airing a television commercial this week that asks Facebook to unfriend coal, and we’ve embedded a copy of it below. Let us know what you think of it in the comments section.