GraphEffect 2.0 Offers Another Integrated Facebook Marketing Alternative

The parade of integrated Facebook marketing solutions continues, and the next to march is GraphEffect 2.0, a new offering from social marketing company GraphEffect that unifies paid, owned, and earned media on the social network.

The parade of integrated Facebook marketing solutions continues, and the next to march is GraphEffect 2.0, a new offering from social marketing company GraphEffect that unifies paid, owned, and earned media on the social network.

GraphEffect also announced a complete overhaul of its pricing structure, with three key sets of features.

  • AudienceBoost uses the company’s proprietary AudienceRank scoring system to recommend new target audiences and creative.
  • StoryBoost taps into the Facebook insights application programming interface to enable brands to determine their most engaging and valuable content and leverage it with paid ads, such as featured stories.
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