Facebook Testing Ads In Graph Search Results
Facebook began a small test of Facebook Exchange and marketplace ads between results of its Graph Search, sister blog Inside Facebook reported.
Facebook began a small test of Facebook Exchange and marketplace ads between results of its Graph Search, sister blog Inside Facebook reported.
Facebook confirmed the test to Inside Facebook, saying that the ads are not targeted based on users’ search queries, but they are targeted based on users’ interests, demographics, or data from FBX or custom audiences.
According to Inside Facebook, blocks of two or three ads will appear horizontally between page breaks when searches on Graph Search yield more than one page of results.
Readers: Have you seen ads within the results of your searches on Graph Search?
Screenshot courtesy of Inside Facebook.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in