Grandparents prove Facebook is no longer just for the young

People say that Facebook is for kids, but one of the fastest growing categories is grandparents — folks older than 50.

Click below to find out what 45.3 million folks 50 and older in the U.S. like.

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Target Interests Audience Counts
Women – Men  50+ in US 45,392,440
Grandparenting Grandparents 1,187,980
National Grandparents Day 27,980
I Love My Grandmother 14,940
I Love My Grandkids 92,740
Activities/Hobbies Arts/ Crafts 290,100
Sewing 672,500
Cooking 114,980
Dining In/Out 67,600
Gardening 2,554,640
Quilting 450,560
Crafts 758,800
Fitness 1,086,100
Retail/Online Shopping Etsy 597,720
Hobby Lobby 331,900
Jo Ann 199,400
Costco 498,280
The Pampered Chef 190,704
Chico’s 366,060
Kohls 622,340
Target 879,860
Walmart 2,695,180
TV and Publications Travel Channel 403,120
Hallmark Channel 526,820
Food Network 628,420
TLC 214,360
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