Grammys Leverage YouTube, Twitter, and More For 3-Day Virtual Pre-Show

By Kenna McHugh Comment

Similar to last year’s Grammy Awards, music fans worldwide will have the opportunity to experience and participate in the color and excitement leading up to GRAMMY Sunday through GRAMMY Live – a real-time, innovative three-day online broadcast of the VIP events leading up to the 53rd Annual GRAMMY Awards on Sunday, February 13, 2011.

Available on both and on YouTube, the road to Music’s Biggest Night begins on Friday, February 11th, at 2 p.m. PT and runs through Sunday, February 13th, featuring video, photos, blogging, tweets and retweets, as well as official news reports and personalized updates from GRAMMY Live hosts actor and comedian Ben Gleib, TV and Web personality Shira Lazar and veteran broadcast music journalist John Norris.

Exclusive behind-the-scenes GRAMMY cameras will show the audience an insider’s view of some of the hottest GRAMMY Week events. They will be able to attend the Social Media Rock Star Summit, an “in-depth discussion will go beyond the ringtone and the digital download to cover the explosive growth of mobile devices as MP3 players, smart phones, tablets and other mobile devices have altered the way consumers interact with music.”

The panelists will discuss these issues and other related topics during the 90-minute event before a live audience and online interactive community. They will discuss streaming music and how it relates to ownership and copyright. How artists connect with fans through mobile applications and social media will also be addressed with the importance of music in mobile applications, games and more.

Other pre-GRAMMY live events include MusiCares Person of the Year Tribute honoring Barbra Streisand and the Special Merit Awards Ceremony & Nominees Reception. Â  Pre-GRAMMY Gala that features the 2011 GRAMMY Salute To Industry Icons honoring David Geffen and all the action on GRAMMY Sunday, including the 53rd GRAMMY Awards red-carpet arrivals will be available during the three-day online broadcast.

Ceremony and the official GRAMMY Celebration after-party will also be online with additional behind-the-scenes footage, backstage interviews, and exclusive photo sessions with winners, press room question-and-answer sessions and past GRAMMY Moments.

All in all, the GRAMMY awards will be quite a social media party with VIP events before and after the ceremony.