#GOPDebate: When Donald Trump Speaks, Twitter Roars

By Justin Lafferty Comment


Though nine candidates took the stage at Tuesday night’s Republican Presidential Debate in Las Vegas, one stands a hair above the rest when it comes to driving social conversation: Donald Trump.

According to Nielsen, 8.5 million people in the U.S. saw at least one of the 2.4 million tweets about the debate, and Trump was the most-mentioned candidate on the site (522,200 tweets).

The exchange he had with Jeb Bush was the most-tweeted moment of the night, responsible for 19,500 tweets at 10:19 p.m. ET.

Here’s a look, from Spredfast, showing just how Trump dominated Twitter last night:

Buzz By Candidate

According to Sprinklr, Trump was responsible for 64.47 percent of the candidates’ conversation on Twitter last night.

Dominating social buzz is nothing new to the Trump camp.

Data from SocialFlow goes a little deeper, showing that in the past month, there have been an average of 436,370 public social posts per day about Trump. The high point — 1.7 million posts — came on Dec. 8, when Trump discussed his plan to block Muslims from entering the United States. There were more than 1.3 million posts about Trump the next day.

Trump’s comments on Dec. 8 vaulted him to the top (in terms of social chatter), when compared to candidates Hillary Clinton and Ben Carson.


SocialFlow’s chart does not take into account the full volume of Dec. 8 posts, just the initial spike. His comments about Muslims that day generated a 5x lift from his previous average.

Other interesting facts and charts about last night’s GOP Debate:

The topics tied to each candidate on the #GOPDebate hashtag on Twitter. (Digimind)

Screen Shot 2015-12-16 at 11.39.40 AMDemocratic candidate Bernie Sanders gained more followers than any Republican candidate. (Twitter)

Among main stage participants, Bush led positive sentiment. (Brandwatch)

image002Readers: Which candidate is doing the best job on social?